Facebook Certified Community Manager Sample Questions:

1. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Create a poll for the community to assess interest in the park and report findings to the nonprofit
B) Run ads across digital platforms that ask for feedback on the park idea
C) Monitor elderly-only audiences on social media for outdoor recreational conversations
D) Put a sign in the green space asking for the fitness park to be built and share it on social media

2. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Review briefs from internal stakeholders outlining key messaging, details and targets
B) Prioritize the content from the department that is the most polished and ready to post
C) Review previous post results and reuse the content that performed best
D) Research competitors and replicate popular creative tactics that perform well for them

3. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Post a poll in the community asking members if the company should close the group
B) Survey members for positive community experiences to share with the CEO
C) Document the number of members and engagement statistics for the CEO to review
D) Determine if members of the group are more likely to retain their monthly membership

4. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
B) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
C) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
D) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach

5. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase paid spend targeting young audiences on all platforms
B) Increase community moderation on all platforms
C) Increase influencer content across all platforms
D) Increase video content across all platforms

Solutions: