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CIMA Managing Finance in a Digital World Sample Questions:
1. Company P has revised its corporate and marketing objectives following a recent expansion in the primary market within which it operates. The next step is to devise an appropriate marketing strategy. Company P has conducted primary and secondary market research and this information is in the process of being analysed to establish the needs of the subjects. At which stage of the marketing strategy process is Company P?
A) Marketing mix
B) Segmentation
C) Targeting
D) Positioning
2. Appraisal systems involve the collection of feedback on an individual's performance from a range of sources.
Which of the following sources apply to 180-degree appraisal?
Select THREE sources that apply.
A) The individual's supervisor and his peers
B) The individual's supervisor and the individual
C) The individual and his peers
D) The individual and the customers he deals with
E) The individual's peers and the customers they deal with
F) The individual's supervisor and the customers the individual deals with
3. AcrossThePond is a ferry company that has just slashed their prices for trips scheduled to Europe between August and November - they are now almost half as cheap!
Why would AcrossThePond do this?
Select ALL that apply.
A) To increase their revenues.
B) So that they can increase consumer awareness of their summer services.
C) So that they can can better manage their supply.
D) So that they can fully utilise their production capacity.
E) So that they can increase demand to match supply.
4. Stephanie has just secured a job as a management accountant for a well-known banking firm. She needs to understand the organisation's financial position.
What should she do first in order to gain this understanding?
A) Inform the tax authorities of the organisation's revenues.
B) Record the organisation's transactions in the books of prime entry.
C) Submit the company's accounts to the IFRS.
D) Total all the day books and enter them into ledgers.
5. Velocity is one of the defining characteristics of Big Data. Which of the following most accurately defines what this means?
A) The validity of data
B) The volume of the data
C) The different formats of data
D) The speed of data creation
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,C | Question # 3 Answer: D,E | Question # 4 Answer: B | Question # 5 Answer: D |
By Ivan
