Exam Code: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification

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Salesforce MC-Con-201 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Next Consultant
Exam Number:	MC-Con-201
Exam Duration:	105 minutes
Exam Price:	USD 200 (plus applicable taxes)
Available Languages:	English
Related Certifications:	Salesforce Certified Platform Administrator Salesforce Certified Data 360 Consultant Salesforce Certified Agentforce Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist
Passing Score:	72%
Real Exam Qty:	60 scored questions + up to 5 unscored questions
Exam Format:	Multiple-choice questions
Certificate Validity Period:	Maintained annually; certification requires completion of the Salesforce Certified Marketing Cloud Next Consultant maintenance requirements once a year
Exam Way:	Proctored exam delivered onsite at a testing center or online in a proctored environment.
Pre Condition:	None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. The related certifications listed by Salesforce are recommended but not required.
Official Syllabus URL:	https://help.salesforce.com/s/articleView?id=005387657&type=1

Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Campaign Design, Flow Orchestration & Content	30%	- Personalized messaging data 1. Adding customer data to messaging content 2. Selecting appropriate data sources - Personalization 1. Merge fields 2. Repeaters 3. AMPscript 4. Content variations 5. Handlebars - Landing pages 1. Landing page configuration 2. Landing page components - Activation templates 1. Activation template configuration 2. Contact point value selection - Flow orchestration 1. Trigger conditions 2. Flow configuration settings 3. Flow elements and logic 4. Flow types 5. Automated business processes and messaging
Topic 2: Consent	13%	- Consent data model 1. Platform consent objects 2. Consent preference records - Consent collection 1. Consent banners on marketing landing pages 2. Consent banners on external pages - Consent record management 1. Creating consent records 2. Managing and updating consent records - Consent management concepts 1. Consent in customer engagement 2. Consent and compliance requirements
Topic 3: Analytics & Performance Insights	8%	- Marketing data and insights 1. Surfacing marketing data across Salesforce 2. Marketing performance insights - Reporting and analytics 1. Pre-built dashboards 2. Matching dashboards to reporting requirements
Topic 4: Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Conversational messaging 1. Ongoing interactions across messaging channels 2. Response handling 3. Customer engagement - Marketing agents 1. Automated campaign creation 2. Content generation 3. Audience segmentation
Topic 5: Platform Setup & Governance	13%	- Business Units and governance 1. Roles and Enhanced CMS Workspaces 2. Business Unit requirements 3. Content and user governance - Marketing Cloud Next environment setup 1. Data 360 provisioning 2. Marketing Data Kit installation 3. Permission sets 4. Core Org Edition requirements - Domain authentication and authorization 1. Branded and authenticated email delivery 2. Domain authorization 3. Self-service domain authentication
Topic 6: Data Modeling, Identity Resolution & Segmentation	25%	- Consumption and entitlements 1. Data 360 consumption-based entitlements 2. Marketing automation consumption 3. Platform usage optimization - Data 360 data model 1. Customer data activation 2. Connecting and harmonizing customer data 3. Data objects and Data Model Objects - Identity Resolution 1. Identity Resolution configuration 2. Unified customer profiles 3. Linking multiple data sources - CRM data ingestion and activation 1. Audience segmentation and activation 2. Actionable Lists 3. CRM objects and records 4. Content personalization using CRM data

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