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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which statement best describes the relationship between space and assortment in retail planning?

A) Assortment always comes first and space is adjusted afterward.
B) The amount of available space can limit assortment and assortment choices can influence how space is allocated.
C) Space always comes first and assortment is chosen to fill it exactly.
D) Space planning decisions are made independently of assortment planning.

2. Which of the following is NOT an example of an assortment strategy?

A) Market Coverage Strategy
B) High Low Strategy
C) Broad Assortment Strategy
D) First to Market Strategy

3. Fair Share Analysis compares which of the following?

A) An equal and fair distribution of sales in the marketplace
B) An equal and fair share of the growth in the marketplace
C) Actual performance against performance versus a year ago
D) Actual performance against a theoretical "fair share" of market opportunity

4. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Decision Tree Regression
B) Linear Regression
C) Quantile Regression
D) Polynomial Regression

5. What is the primary purpose of sub-segment fair share analysis?

A) To identify the best-selling product in a category.
B) To allocate resources equally across all sub-segments.
C) To determine the profitability of a product or category.
D) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.

Solutions: