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CIMA E1 Exam Syllabus Topics:

CIMA Managing Finance in a Digital World Sample Questions:

1. Digital interactive marketing does NOT involve the use of which of the following?

A) Emails
B) Mobile phones
C) Radio commercials
D) Social media

2. K manages the finance function of a cable manufacturing business In order to cope with an increasingly diverse workload K needs human resources to recruit someone with a digital mindset Which THREE of the following individual charactenstics should K emphasise to human resources as important in finding the right candidate?

A) An open-minded outlook
B) Adopting a 'helicopter view'
C) A compliant personality
D) A 'photographic' memory
E) A visionary leader

3. Which of the following best defines Business Process Re-engineering (BPR)?

A) The main aim of BPR is to save costs.
B) BPR is the continuous examination and improvement of processes.
C) BPR is based on the idea that 80% of an outcome is dependant on only 20% of the inputs.
D) BPR involves fundamental changes in the way the organisation operates.

4. A company is expanding its baby clothing product range to include all items for infants, for example feeding and bathing equipment. As this is a new venture for the company, the Board of Directors has agreed that market research is a necessary exercise, but it is undecided as to which is the most efficient and effective method. Which of the following methods of research would be most appropriate?

A) Experimentation
B) Interviews
C) Focus groups
D) Questionnaires

5. The process of human resources planning would involve the following: strategic analysis, forecasting, job analysis and recruitment and training. Which THREE of the following are issues relevant to forecasting?

A) Induction
B) Divestments
C) Appraisal
D) Cost reduction plans
E) Rewards
F) New technology

Solutions: