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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Visualization and Dashboards- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations
- Filters and Drill-Downs
  • 1. Global and local filters
  • 2. Drill-down configuration
- Dashboard Design
  • 1. Building dashboards
  • 2. KPI widgets and chart types
Topic 2: Data Harmonization and Data Model- Dimensions and Measures
  • 1. Creating and managing measures (KPIs)
  • 2. Creating and managing dimensions
  • 3. Calculated measurements
- Parent-Child Data Streams
  • 1. Data Update Permissions
  • 2. Override Media Buy Hierarchies
  • 3. Linking data streams
- Data Classification
  • 1. Attribute classification
  • 2. Hierarchy management
Topic 3: Data Integration and Configuration- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
- Data Stream Types
  • 1. Understanding different data stream types
  • 2. Configuring data source properties
Topic 4: Reports and Activation- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools
- Report Types
  • 1. Report scheduling
  • 2. Standard and custom reports
Topic 5: Marketing Intelligence Platform Fundamentals- Platform Overview
  • 1. Marketing Cloud Intelligence (formerly Datorama) overview
  • 2. Key features and capabilities
- Administration and Security
  • 1. User management and permissions
  • 2. Workspace and account settings

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Source 3:

Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.

How can an implementation engineer fix this discrepancy?

A) Toggle the 'Structure Compliant' OFF.
B) Uncheck the "Case Sensitive" checkbox in the data classification
C) Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
D) Leave the "Case Sensitive" checkbox in the data classification unchecked


2. A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

A)

B)

C)

D)


3. Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

A) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
B) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
C) Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
D) 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
E) 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'


4. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A) The solution will work - the client will be able to view Exam Topic with Email Sends.
B) Only if 5 different Patterns are created, from 5 different fields - the solution will work.
C) The above Patterns setup will not work for this use case.
D) The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution


5. A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

A) Media Buy Name, Impressions
B) Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
C) Media Buy Type, Analyzed Impressions
D) Creative Name, Impressions, Analyzed Impressions


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A
Question # 3
Answer: A,C
Question # 4
Answer: D
Question # 5
Answer: B

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