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Last Updated: Jul 18, 2026
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SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
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SAP C_C4HMC92 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Segments, Campaigns and Journeys | >12% | - Target group types - Campaign categories and execution - Personalized content creation - Segmentation modeling - Marketing permissions and suppression rules |
| Extensibility | 8% - 12% | - Extensibility options - Custom fields and logic - Configuration extensions |
| Onboarding and Getting Started | 8% - 12% | - System overview and navigation - Initial configuration - Core functionality introduction |
| Commerce Marketing | <8% | - Re-marketing scenarios - Webshop segmentation - Product and offer recommendations |
| Lead and Account Based Marketing | <8% | - Lead processing and tracking - Lead stage definition - Account-based marketing setup |
| Analytics and Reporting | <8% | - White space analysis - Standard reports and KPIs - Marketing Executive Dashboard |
| Administration Tasks | 8% - 12% | - User and role management - Marketing object lifecycle - Workflow setup - Self-service configuration - Contact anonymization |
| Integration and Data Upload | 8% - 12% | - Integration with SAP Commerce Cloud - Integration with SAP Cloud for Customer - Standard integration scenarios - Integration error monitoring - Data upload and replication |
| Marketing Planning and Performance | <8% | - Marketing calendar - Planning model setup - Budget and spend planning |
| Dynamic Customer Profiling | >12% | - Predictive Studio and Score Builder - Data model and enhancement - Best Record concept - Sentiment engagement |
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