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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:
1. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?
A) A Data Source activity
B) An Action activity
C) A Condition activity
D) An Update Profile activity
2. A content author is building an email in the Email Designer and needs to insert a personalized offer.
What is the essential prerequisite for an offer from the Offer Library to be available for selection within the email content?
A) The offer must have been created in the last 24 hours.
B) The offer must have a "static" collection type.
C) The offer must be part of a Decision that uses a Placement compatible with the Email channel.
D) The offer must be tagged with the same tag as the journey.
3. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?
A) In the channel-level rules for the email surface.
B) As a global frequency rule in the administration section.
C) In the properties of each individual journey.
D) As a 'Profile Cap' condition activity at the start of every journey.
4. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?
A) A Data Source activity
B) An Action activity
C) A Condition activity
D) An Update Profile activity
5. A bank's marketing team wants to orchestrate a customer onboarding process that involves multiple steps and systems. When a new account is opened, they want a journey to trigger. This single "Account Opened" signal, however, is a combination of two separate system events: "Application Approved" from the loan system and "Account Funded" from the core banking system.
Which Journey Optimizer event type should be designed to listen for this combined signal as a single journey trigger?
A) A Unitary Event for "Application Approved".
B) An Audience Qualification event.
C) A Reaction Event.
D) A Business Event.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: D |
By Elsie
