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Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?
A) Traffic Estimator
B) Google Analytics
C) Conversion Tracking
D) Keyword Tool
2. What term does Google AdWords assign to the specific selection of websites where you'd like your advertisements to appear?
A) Media selection
B) Selective placements
C) Managed placements
D) Choice advertising
3. You are a Google AdWords consultant to a company that sells sun glasses online. You're helping them develop their keyword list and the client is confused as you've crossed off some of their keywords. Which of the following keywords is not the same as 'sun glasses' and should be included in the keyword list?
A) Sunglasses
B) Sun glasses
C) Sun-glasses
D) Sun Glasses
4. Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?
A) None! Tom should include as many keywords as possible to generate clicks to his site.
B) Too many keywords will consume Tom's entire budget.
C) Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
D) Too many keywords will cause Tom's ad to not show in the Google Content Network.
5. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?
A) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
B) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
C) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: D |
By Rupert
