Marketing-Cloud-Advanced-Cross-Channel Practice Test Questions Updated 102 Questions
Salesforce Marketing-Cloud-Advanced-Cross-Channel Dumps - Secret To Pass in First Attempt
Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:
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NEW QUESTION # 41
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.
NEW QUESTION # 42
Where would you add a topic profile
- A. Social studio automate
- B. Admin settings
- C. Workspace settings
- D. Social studio engage
Answer: B
Explanation:
Understanding Topic Profiles:
Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
Admin Settings as the Central Hub:
Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
Detailed Steps:
Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles." Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
Why Other Options Are Incorrect:
A . Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
C . Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
D . Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 43
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
Social Studio unifies anonymous and known identities through:
Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.
NEW QUESTION # 44
Which user role can be used to set up single sign-on in Social Studio?
- A. Super User
- B. Full User
- C. Environment Owner
- D. Editor
Answer: A
NEW QUESTION # 45
What is the primary function of Einstein Copy Insights?
- A. Analyze the subject lines to uncover insights and optimize email engagement
- B. Recommend best copy for web content for blogs, articles, etc.
- C. Give insight on Email message copy to understand which text is resonating with Contacts
- D. Drive higher Mobile App engagement through optimized Push message copy
Answer: C
NEW QUESTION # 46
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. Biweekly
- C. daily
- D. monthly
Answer: B
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
NEW QUESTION # 47
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. On the facebook ad channel
- B. Journey builder
Answer: B
NEW QUESTION # 48
What is true about Einstein engagement frequency (EEF). Select 3
- A. The model uses data available only in your account
- B. EEF uses only commercial send data not transactional
- C. It uses last ISO days engagement data
- D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
Answer: A,B,D
NEW QUESTION # 49
Where are Topic Profiles configured for use in Command Center?
- A. Social Studio Automate
- B. Command Center Admin
- C. Social Studio Admin
- D. Social Studio Engage
Answer: C
NEW QUESTION # 50
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Orchestration
- B. Data Aggregation
- C. Next Best Action
- D. Data Storage
Answer: A,B
NEW QUESTION # 51
Can Social Studio's Sentiment Model be customized? 01m 05s
- A. Yes, after you have loaded your Twitter certification number.
- B. No, the sentiment is driven by Einstein calculations.
- C. Yes, customization options are available in Admin
- D. No, this is a managed service provided by only by Salesforce.
Answer: B
NEW QUESTION # 52
Which keywords does MobileConnect automatically recognize as STOP keywords?
- A. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
- B. LEAVE, GOAVVAV, END, UNSUB, NO
- C. STOP. FINISH, END, UNSUB, LEAVE
- D. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
Answer: A
NEW QUESTION # 53
How long does the activation process take for Einstein Engagement Frequency?
- A. up to six hours
- B. up to 72 hours
- C. up to one hour
- D. up to 24 hours
Answer: B
NEW QUESTION # 54
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use an api to create record in sales cloud directly from the ecom site
- B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every
15 mins - C. Sales cloud entry audience in journey builder
- D. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
Answer: B,C
Explanation:
When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:
* A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
* D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.
NEW QUESTION # 55
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
NEW QUESTION # 56
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?
- A. Contact actions in response to marketing messages
- B. Changes to a contact's attributes
- C. Data-modifications to a contact's profile information
- D. Status change through contact deletion operation
- E. Data retention policies
Answer: A,B,E
NEW QUESTION # 57
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. It prevents both the produce message and the deli message from being triggered in both places
- B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- C. They should always be set to High Transmit Power setting
- D. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
Answer: A
NEW QUESTION # 58
Where would you add a topic profile
- A. Social studio automate
- B. Workspace settings
- C. Admin settings
- D. Social studio engage
Answer: A
Explanation:
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels.
Admin settings and Workspace settings do not provide options to manage topic profiles directly.
NEW QUESTION # 59
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Lead
- B. Person account, (opportunities, Quick send message records)
- C. Contact.
Answer: A,C
NEW QUESTION # 60
Which three features are supported in MC Advertising Studio?
- A. Myspace user matching
- B. LinkedIn company matching
- C. Tiktok user matching
- D. Linkedin user matching
- E. Facebook advanced match
Answer: B,D,E
NEW QUESTION # 61
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