Updated Feb-2025 Test Engine to Practice Test for Advanced-Cross-Channel Exam Questions and Answers!
Salesforce Advanced Cross Channel Accredited Professional Certification Sample Questions and Practice Exam
NEW QUESTION # 22
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- B. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
- C. Interaction Studio uses third party software to match anonymous and known identities
- D. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
Answer: A
NEW QUESTION # 23
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein content selection
- C. Einstein copy insights
Answer: B
NEW QUESTION # 24
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?
- A. STO can help send SMS messages at the time individuals are most likely to engage with the message
- B. STO predicts the best time to send a message for each contact through Journey Builder
- C. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends
- D. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
Answer: B
NEW QUESTION # 25
What is the fastes way to add a classification to a post?
- A. Classification cannot be added to a post
- B. Macro
- C. Add classification manually to each post.
Answer: B
NEW QUESTION # 26
What is the difference between an in-app message and an inbox message?
- A. An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
- B. An inbox message only works on iOS, but in-app messages work on both iOS and Android
- C. An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
- D. An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
Answer: C
NEW QUESTION # 27
What user permission is required to configure SSO in social studio.
- A. limited user
- B. full user
- C. Super user
- D. custom user
Answer: C
Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.
NEW QUESTION # 28
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. Some automation activity is using the inbox message
- B. The message has already been sent. (once started to send cannot mark as inactive)
- C. The message is already scheduled/active
Answer: B
NEW QUESTION # 29
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Journey api
- B. Transactional messaging api.
- C. Email soap api
- D. Rest api
Answer: B,D
NEW QUESTION # 30
What is prerequisite for email/web recommendations: select 2
- A. collect tracking code
- B. catalog
Answer: A,B
Explanation:
Understanding Email/Web Recommendations:
* Purpose:Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
* A. Collect Tracking Code:This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
* B. Catalog:A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
* Data-Driven Recommendations:Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
* Personalization:Without these data sources, recommendations would be generic and not personalized to individual customers.
NEW QUESTION # 31
How often are the Einstein Engagement Scoring models updated?
- A. Weekly
- B. Monthly
- C. Daily
- D. Hourly
Answer: B
NEW QUESTION # 32
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. banner
- B. Product
- C. Content
Answer: A,B,C
Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
NEW QUESTION # 33
On which social channel can users create ad audiences?
- A. Instagram
- B. Twitter (X)
- C. Houzz
- D. Tiktok
Answer: A
NEW QUESTION # 34
Which user role can beused to set up single sign-on in Social Studio?
- A. Editor
- B. Full User
- C. Environment Owner
- D. Super User
Answer: D
NEW QUESTION # 35
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?
- A. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
- B. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
- C. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
- D. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
- E. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
Answer: A,B,E
NEW QUESTION # 36
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed and stored in device in app message is displayed only 1 time
- C. Inbox message is displayed once but in app message is displayed repeatedly
Answer: B
Explanation:
Inbox Messages:
* Storage:Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
* Persistence:They remain in the inbox until the user deletes them or the message expires.
* Purpose:Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
* Display:In-app messages are displayed as pop-ups or notificationswhile the user is actively using the app.
* Transience:They are typically displayed only once (or until dismissed) and are not stored for later viewing.
* Purpose:Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
* Storage:Inbox messages are stored; in-app messages are not.
* Display:Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
* Persistence:Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
* B:The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
* C:Both inbox and in-app messages can be used on both iOS and Android platforms.
NEW QUESTION # 37
What is the prerequisite to create advertising studio audience:
- A. There is no prerequisite as all setup is done.
- B. Set user opt in data.
- C. Create advertising/business account on the required and network and setup the ad account integration in MC
Answer: C
NEW QUESTION # 38
Which keywords does MobileConnect automatically recognize as STOP keywords?
- A. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
- B. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
- C. LEAVE, GOAVVAV, END, UNSUB, NO
- D. STOP. FINISH, END, UNSUB, LEAVE
Answer: B
NEW QUESTION # 39
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Understand, decide act
- B. Listen, Understand , Act
Answer: B
NEW QUESTION # 40
Whichis true about SMS Keywords other than HELP or STOP?
- A. Keywords created at a business unit level, whether parent or child, remain available only to that business unit
- B. Keywords created at the parent business unit, are available in all the child businessunits
- C. Keywords created in anybusiness unit can be shared to any other business unit
- D. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
Answer: A
NEW QUESTION # 41
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
- A. Scenes
- B. Finger prints
- C. Facial Expressions
- D. Food
- E. Logos
Answer: A,D,E
NEW QUESTION # 42
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. with the next hour
- B. immediately when the STO activity arrives
- C. Within the first minute of next hour.
- D. At the hour user engages Within the next 24hours
Answer: D
NEW QUESTION # 43
What is the fastes way to add a classification to a post?
- A. Classification cannot be added to a post
- B. Macro
- C. Add classification manually to each post.
Answer: B
Explanation:
* Understanding Classifications and Macros:
* Classifications:In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
* Macros:Macros are pre-defined sets of actions that can be applied to posts with a single click.
They automate repetitive tasks.
* Why Macros are the Fastest:
* Automation:Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
* One-Click Application:Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
* How to Use Macros for Classifications:
* Create a Macro:In Social Studio, go to "Admin" then find "Macros" under your workspace.
Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
* Define Macro Actions:Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
* Apply the Macro:In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
* Why Other Options Are Incorrect:
* B. Add classification manually to each post:While youcanadd classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
* C. Classification cannot be added to a post:This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore,A. Macrois the correct answer.
NEW QUESTION # 44
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers
- A. EMI analyzes both batch and journey builder sends
- B. EMI detects how quickly the message was read
- C. EMI pre-determines the percentage of subscribers that will unsubscribe
- D. EMI detects anomalies and unexpectedly low or high values andgenerates insights
- E. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
Answer: A,C,D
NEW QUESTION # 45
Where would you add a topic profile
- A. Social studio automate
- B. Workspace settings
- C. Admin settings
- D. Social studio engage
Answer: C
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.
NEW QUESTION # 46
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
- A. Einstein Engagement Frequency
- B. Einstein Content Selection
- C. Einstein Scoring
- D. Einstein Copy Insights
Answer: A
NEW QUESTION # 47
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