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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot Specialist) |
| Exam Number: | MC-201 |
| Certificate Validity Period: | Maintained (Salesforce certification maintenance required annually via Trailhead modules) |
| Available Languages: | French, German, English, Italian, Japanese, Spanish |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Format: | Scenario-based questions, Multiple select, Multiple choice |
| Exam Price: | $200 USD |
| Passing Score: | 72% |
| Real Exam Qty: | 60 scored questions + up to 5 unscored questions |
| Recommended Training: | Salesforce Trailhead Account Engagement Modules Account Engagement Specialist Exam Guide |
| Exam Registration: | Webassessor Exam Scheduling Salesforce Certification Registration |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No strict prerequisite (Salesforce Admin knowledge recommended) |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation | - Engagement Studio
|
| Administration & Governance | - User Management
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Data Management & Integration | - Automation Data Handling
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Reporting & Analytics | - Engagement Metrics
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
- A. Trigger
- B. Wait
- C. Action
- D. Rule
Correct Answer: C 🗳️
LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?
- A. The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
- B. The link should contain a wildcard to be automatically re-written.
- C. The link should be populated with variable tags to be automatically re-written
- D. The link should start with http or https to be automatically re-written.
Correct Answer: D 🗳️
Explanation: Only visible for SurePassExams members. You can sign-up / login (it's free).
How can you preview/test matches for automation rules before you run them?
- A. Run the automation rule to see how many matches there are.
- B. Use the automation preview option.
- C. Create a list and see how many prospects are affected.
Correct Answer: B 🗳️
Explanation: Only visible for SurePassExams members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers
- A. Enable HTTPS
- B. Honeypot Technique
- C. reCaptcha
- D. Dependent Fields
Correct Answer: B,C 🗳️
Explanation: Only visible for SurePassExams members. You can sign-up / login (it's free).
Which action removes the [[crm_deleted]] flag from a prospect record?
- A. Removing the prospect from the Marketing Cloud Account Engagement recycle bin
- B. Re-submitting a form by a prospect
- C. Undeleting the record in Salesforce
- D. Unchecking "CRM Deleted- on the prospect record
Correct Answer: C 🗳️
Explanation: Only visible for SurePassExams members. You can sign-up / login (it's free).
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