Study with Salesforce : Marketing-Cloud-Account-Engagement-Specialist Exam Torrent as your best preparation materials

Updated: Oct 10, 2026

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 2
  • Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 3
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Account Engagement Specialist Exam
Exam Number:Marketing-Cloud-Account-Engagement-Specialist
Passing Score:Approximately 72%
Real Exam Qty:60 multiple-choice questions
Exam Price:$200 USD
Available Languages:English
Exam Duration:105 minutes
Exam Format:Scenario-based Questions, Multiple Choice
Related Certifications:Salesforce Certified Marketing Cloud Account Engagement Consultant
Salesforce Certified Administrator
Certificate Validity Period:1 year (requires maintenance via Salesforce certification maintenance program)
Recommended Training:Trailhead Marketing Cloud Account Engagement Training
Salesforce Partner Learning Resources
Exam Registration:Salesforce Certification Registration
Webassessor Exam Portal
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:Online proctored or onsite test center
Pre Condition:No mandatory prerequisites, but experience with Salesforce CRM and marketing automation tools is strongly recommended.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

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