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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator Exam |
| Exam Number: | MCE-Admn-201 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Marketing Cloud Consultant Salesforce Certified Administrator |
| Real Exam Qty: | 60 (approximately) |
| Passing Score: | 65% |
| Exam Duration: | 105 minutes |
| Exam Price: | $200 USD (may vary by region) |
| Exam Format: | Multiple Choice, Multiple Select |
| Available Languages: | English, Japanese, French, German, Spanish |
| Certificate Validity Period: | Maintenance-based (requires periodic Salesforce certification maintenance; no fixed expiration if kept active) |
| Recommended Training: | Marketing Cloud Email Studio Training (Trailhead) Trailhead - Marketing Cloud Engagement Admin Modules |
| Exam Registration: | Salesforce Credentials Registration Marketing Cloud Engagement Administrator Certification Page |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored exam or onsite testing via authorized testing centers (e.g., Pearson VUE) |
| Pre Condition: | No strict prerequisites required. Recommended: familiarity with Salesforce Marketing Cloud basics and completion of relevant Trailhead learning paths. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-engagement-administrator |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Compliance and Security | - Security and access control
|
| Email Marketing Operations | - Email Studio setup and configuration
|
| Automation and Journeys | - Automation Studio
|
| Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Subscriber and Data Management | - List and data management
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
A) Add their Email Address in the Query Activity Notifications Field
B) Install the Marketing Cloud App on phone to receive Push Messages
C) Configure the "Event Notification Service" in Setup with their Email Address
D) Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
2. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?
A) Set inactive data to be automatically cleared after one year, but is recoverable
B) Configure the business unit data retention setting to 12 months
C) Configure the Enterprise-wide default retention to one year
D) Apply a Row Based Retention to each data extension as it is created, set to 12 months
3. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification
4. NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
A) Authentication
B) Engagement
C) Content
D) List Hygiene
5. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
A) Use the exact file name used for the trigger in the Import File Activity
B) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
C) Make sure the team has a date stamp to avoid duplication
D) Make sure the files are placed in the correct subfolder within the SFTP
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: Only visible for members | Question # 4 Answer: D | Question # 5 Answer: B |
By Bernie
