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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
Marketing cloud email specialist
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
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| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Automation Studio configuration - Triggered sends and scheduled sends - Journey Builder implementation |
| Subscriber and Data Management | 26% | - Data import and management - Segmentation and list management - Data extensions and data relationships |
| Content Creation and Email Message Design | 24% | - A/B testing and approval processes - Email design and responsive rendering - Dynamic content and personalization - Content Builder usage |
| Email Marketing Best Practices | 10% | - Permission and preference management - Deliverability principles - Compliance and regulations |
| Insights and Analytics | 14% | - Report creation and analysis - Troubleshooting delivery issues - Email performance metrics |
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